Looking for professional development but don't have the time to step away from the office? Check out DMAI's Live Learning Center, which provides an online archive of association educational events throughout the year. With education available at your finger tips, you have instant access to a store house of instant education and ideas, and all the tools you need to help your organization thrive!
Hear about the latest trends in destination marketing, new field-focused strategies, and more directly from industry thought leaders during one of our webinars. Often supported by peers who have encountered – and overcome – the same challenges you face, our webinars will provide you with immediate answers to your questions and takeaways for improved efficiency and effectiveness.
Plus, each webinar you purchase comes with unlimited access to its corresponding archived webinar through DMAI's Live Learning Center. Watch it again or share it around the office, your single webinar purchase can equal hours of education for your team!
Upcoming Webinars:
 Leveraging Relationships: Putting Arts Toolkit to Work
29 September, 2:00 pm EDT
Weaving cultural heritage into a destination’s overall story makes for a truly distinctive locale. Learn how to break the ice and start building strong working relationships with your community’s cultural-heritage organizations.
The Future of DMO Financing - Public vs Private Resources
27 October, 2:00 pm EDT
Cloud Computing - From Concept to Reality
17 November, 2:00 pm EDT
Archived Webinars:
Measuring the Buzz
Learn how to measure what matters and make the most of your social media investment. Groundbreaking DMO-focused research breaks down the monetary value of DMO social media use.
Insights on DMO Corporate Social Responsibility
Discover the tools to make social responsibility work for your DMO as an ethical branding expert explores destination marketing intersects with this eminent, turn of the century topic.
Make sure you know how to articulate the impact of your DMO, with discussion on breaking your story into simple terms, utilizing communication pieces to illustrate your destination’s image, educating at the local and state levels, and taking efforts online.
The Social & Mobile ConnectionEffective social and mobile initiatives begin with well established plans and expectations. Case study based, destination professionals will share best practices and examples for making the most of these new mediums.Audience Reach: Smart Online Investments
Make
sure you’re effectively allocating your marketing dollars! Google
Strategists show you quick and easy activities that have the biggest
impact on your success online.
Fees
Pricing is by viewing site (ie: computer) not individual. Organizations who have multiple team members view on a single site will find this webinar exceptionally affordable.
|
Per Webinar |
| Computer Site |
US$59 |
Earn your PDM! DMAI members can work towards their PDM certificate by viewing each webinar in its entirety (purchasers of webinars will automatically receiving appropriate education credits, additional viewers must submit a participation form). Each webinar in this series is worth one (1) PDM credit.
Communications in Destination Management (1 credit)
Communication activities encompass all aspects of DMO business, including publicity, member communications, community relations, crisis communications, government relations, internal communications and marketing support. Examine the significance, the mechanics and the value of effective communications. Whether you are a small organization or a large one, effective communication is a requisite.
Destination Marketing (1 credit)Marketing is the principal function and mission of DMOs. Traditional marketing is characterized by consumer research, price, product development, packaging, distribution, promotion, advertising and point of sale. This course examines traditional disciplines, as well as new marketing approaches and tools to build a truly integrated marketing campaign for your destination.
Essentials of DMO Management (1 credit)
Master key bureau principles and practices. This course will emphasize the role a contemporary bureau takes in facilitating the development of destination attractions. Learn to market existing attributes, create products from available resources, analyze product life cycles and explore community visioning.
Information Technology for Destination Management (1 credit)
Look at key destination marketing technology, including how to use a destination Web site as the “24-7” representation of the DMO. Discuss how to adapt technology concepts to the destination marketing environment; plus, review content management and customer relation management best practices.
Fees
Fees include registration and course materials for required courses. Credit card, check, money orders or invoices accepted (invoices available for DMAI members only).
|
Per Course |
Package (4 courses) |
| Member Bureau Staff |
US$125 |
US$450 |
| Non-Member Bureau Staff |
US$175
|
US$500
|
Next Steps: CDME Program
Sales Academy™ has assisted nearly 1,000 sales professionals in selling their destinations more effectively. The course's results-oriented content has proven to help achieve sales goals, win new customers and increase sales. Sales Academy™ graduates often remark they wish they had attended this course earlier in their selling career. Offered through The George Washington University International Institute of Tourism Studies.
Course materials
- License to Sell (e-textbook)
- 60-page workbook
- Audio tracks & video clips
- Websites and other resources
Fees
Fees in clude registration and course materials for required courses. Credit card, check, money orders or invoices accepted (invoices available for DMAI members only).
| Member Bureau Staff |
US$450 |
| Non-Member Bureau Staff |
US$500 |
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