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Excellence in Practice - Case Study Competition
Competing to provide the best case studies, winning Undergraduate and Graduate teams receive an invitation for one team representative to present their case studies at DMAIís 98th Annual Convention in Seattle, July 16-18, 2012. Winning case studies will also be made available in the associationís online community.
Areas of Focus
Case study submissions must focus on one of the following issues:
Advocacy: Case studies that articulate how partnerships, best practices and resources can be used to advocate the value and impact of destination marketing organizations to their leadership, stakeholders and community.
Technology: Case studies that describe the operation and benefits of technological solutions (i.e. CRM, interactive advertising, mobile marketing, rich Internet applications and social media, etc.) that DMOs can implement to enhance the level of sophistication, intuitiveness and interaction that drive customer attention enhance personal experiences and integrate data systems within the organization.
Social Responsibility: Case studies that provide best practices in social responsibility or sustainability specific to the destination marketing industry. This critical initiative provides an opportunity for our industry to suggest synergistic solutions that combine a rewarding visitor experience with sustainable economic development. Case studies may include organizational, environmental, community, economic development and/or sustainable tourism initiatives.
Upcoming Spring Semester Deadlines
The following entry rules must be strictly adhered to, failure to do so may result in disqualification:
Each case study must include a professional-quality business report of no more than 3000 words (word limit does not include Figures, Tables, or List of References), and an informational slide presentation summarizing the report's key themes. Graduate case studies may also include appendices (which are not subject to a word limit) to expand on concepts unfamiliar to the reviewer. Submitted reports should follow the following format:
Upon submission of an entry, DMAI is granted the royalty free and perpetual non-exclusive rights that allow reproducing, publish, have published in derivative works, distribute in any medium and any location this work, or any portion thereof. Furthermore, entrants vouch that their work submitted is original and that permissions to use all copyright material have been obtained by the authors.
Case studies will be judged by a panel of industry experts, and will be evaluated based on the following 100-point scale:
The award for each winning team (1 undergraduate and 1 graduate) will cover expenses for one member of the winning team to attend DMAIís 98th Annual Convention. This includes:
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