The DMAI Event Impact Calculator measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, DMOs are better prepared to make the case to policymakers for the ongoing development and growth of the meetings sector.
 Updated annually, the calculator provides an industry-wide standard with three important distinctions:
- It's Flexible
Users can run scenarios depending on the type of event, year, industry focus and financial agreements
- It's Localized
For the first time, the analysis is based on city-specific data
- It's Comprehensive
Direct and indirect impacts are measured for business With models and a platform developed by Tourism Economics, an Oxford Economics company, DMAI is making the online Event Impact Calculator broadly available at a significantly reduced fee through a grant from the Destination & Travel Foundation.
FAQs
Interested in learning more? Click here to download a copy of your frequently asked questions -- answered.
Sports Module: Please note that the current Calculator is functional for meetings and conventions. This coming July, DMAI will release the Sports Module of the Event Impact Calculator as the credible, sustainable, and consistent industry standard for determining the impact of sports events.
As the Sports Module undergoes development and release, DMAI is grateful to involve a special task force of DMOs with a vested interest in this particular market to not only guide our progress, but also rigorously test the module for accuracy and ease of use. Task force volunteers include:
|
Mindy Abel
Anaheim/Orange County VCB |
Mike Anderson
Visit Charlotte |
Greg Ayers
Discover Kalamazoo |
Theresa Belpulsi
Destination DC |
|
Julie Coker
Philadelphia CVB |
George Cooley
Destination DC |
Jason Fulvi
VisitPittsburgh |
Todd Garofano
Saratoga |
|
Loren Gold
Greater Raleigh CVB |
Sue Hollenbeck
Oklahoma City CVB |
Wendy Kheel
Los Angeles Tourism & Convention Board |
Barb Kirklighter
Los Angeles Tourism & Convention Board |
|
Tim Litherland
Visit Denver |
Bill McMillan
Visit Charlotte |
Mike Messina
Pennsylvania Dutch CVB |
Anna Nash
Dayton/Montgomery County CVB |
|
Larry Needle
Philadelphia CVB |
Rob Osterberg
Greater Palm Springs CVB |
Travis Pham
Santa Monica CVB |
Scott Powers
Columbia Metro CVB |
|
Nicole Rissler
Visit Sarasota |
Lauren Rogers
Santa Monica CVB |
Linda Ryan
Albuquerque CVB |
Erica Stotler
Richmond Metropolitan CVB |
|
Dennis Tracy
Visit Jacksonville |
Vince Trinidad
Metropolitan Tucson CVB |
Leslie Wright
Meet Minneapolis |
Krista Orsack
Sioux Falls CVB |
Please contact DMAI for live demonstrations on the Event Impact Calculator tool. In the meantime, you may access a free, recorded demonstration here and are welcome to contact DMAI with any questions specific to the tool.
Through DMAI, this tool is now available to DMOs at a fraction of the development cost. License fees will go towards the ongoing support and maintenance of the system.
| DMO Budget |
Annual License Fee |
|
Event Impact Calculator Only |
Event Impact Calculator + Sports Module |
Sports Module Only |
| US$10M and more |
US$6,500 |
US$8,500 |
US$3,500 |
| US$6M-$10M |
US$5,000 |
US$6,500 |
US$3,000 |
| US$3M-$6M |
US$3,500 |
US$4,500 |
US$2,500 |
| US$3M and less |
US$2,500 |
US$3,250 |
US$2,000 |
|
