Since 1999, Sales Academy™ has assisted over 1,000 sales professionals in selling their destinations more effectively. The course's results-oriented content has proven to help achieve sales goals, win new group customers and increase sales.
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Sales AcademyTM
Upcoming Program Dates
2010
21 - 23 February 2011
Sales Academy I & II
Washington, DC |
Tailored for destination management professionals every area of sales - from convention & tourism marketing to membership services and communications. Sales Academy™ offers a competitive advantage
in the world of destination marketing! |
 Click here for information regarding Sales Academy opportunities in Europe!
This one-day program, focused on group meetings and events, is targeted for new bureau sales professionals with one month to two years of sales experience. Course topics include:
- Structure & Role of a DMO
- Industry Acronyms/Definitions
- Prospecting
- Qualifying
- Selling Unique Benefits Against the Competition
- Handling Objections
- Follow Up Skills
- Commitment to Change
This two-day course is designed for bureau sales professionals, whose focus is on group meetings and events, with three or more years of selling experience in a bureau. Course topics include:
- DiSC -- Sales Personal Profile
- Advancing/Closing the Sale
- Performance Measurement/DMAP
- Leveraging Relationships with Key Stakeholders
- Prospecting & The Internet
- Effectively Managing Trade Shows
- Commitment to Change
Note: Sales AcademyTM I and II may be taken the same week. Sales AcademyTM II is held immediately following Sales AcademyTM I.
Prices: (U.S. Courses Only)
Sales Academy™ I
Member Bureau Staff: US$345
Non-member Bureau Staff: US$485
Sales Academy™ II
Member Bureau Staff: US$725
Non-member Bureau Staff: US$1,010
Sales Academy™ I & II Combined:
Member Bureau Staff: US$945
Non-member Bureau Staff: US$1,295
Sales AcademyTM I is offered through Destination Marketing's online course programs. This course is worth six (6.0) credits towards the PDM Certificate. For more information regarding Sales AcademyTM I Online, click here.
Contact
Susan N. Long
Manager of Meetings & Events
+1.202.296.7888
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