empowerMINT.com is the only virtual national sales office for the DMO industry, the only one strategically working to connect planners and their meetings… to your destination and your experts.
- 4 out of 5 planners specify the internet as the single most useful source of information for researching destination options.
- Additionally, planners cite researching 5-8 destinations simultaneously when first considering destination options for their meetings.
At empowerMINT.com, a planner, in the initial stages of decision making, can be EDUCATED on the value of working with a DMO, FIND your destination quickly, be INFLUENCED by your specific offerings, and CONNECT directly with your sales people.
In today’s fierce meeting’s business environment, this collaboratively powered initiative ensures we prove that the overall customer experience of working with a DMO is a superior one, and that we, as destination marketing organizations, invest marketing dollars wisely… reaching more planners than ever before.
In its full scope, empowerMINT.com is about working collectively to build a better brand for DMOs, addressing our relevancy, and utilizing technology to our advantage!
Understanding the value of the combined components of empowerMINT.com
Two powerful exclusives combine to make empowerMINT.com a marketing solution aimed at making it EASY for planners and DMOs to do business.
Subscription Information & Forms
Click on the links below to find out more about empowerMINT.com or to subscribe and start targeting business for your destination!
empowering FEATURED DESTINATIONS component
empowerMINT.com exclusively drives demand directly to the DMO. No other RFP channel does that! This exciting DMO network creates the ultimate one-stop-shop for the growing online meeting and convention planning marketplace.
- Planners easily search and compare meeting needs across multiple destinations.
- Planners save time and money submitting one FastTrackRFP to multiple destinations.
- Planners manage a single profile and can search and compare multiple destinations.
- DMOs connect directly with planners for leads and inquires.
- DMOs create special offers and allow venue partners to offer hot dates.
- DMOs provide a cost free advertising channel for their venue partners.
- DMOs profit from consistent overt marketing efforts aimed to drive planners directly to empowerMINT.com-email marketing, search engine marketing, partnerships and alliances.
- DMOs benefit from search engine marketing (SEM) strategies targeted specifically at planners and the meeting market industry.
MINT HISTORICAL DATA BASE component
MINT is another DMO exclusive… providing access to a database with over 40,000 meetings from 20,000 organizations, this is the most comprehensive meetings database available. DMOs can provide their sales teams with countless opportunities to search and query for more intelligent prospecting, which will ultimately translate to better customer relationships and more room nights!
The information contained in the MINT database is strengthened each day by additional bookings and histories from over 150 dedicated convention and visitors bureaus. This is an “owner operated” system which requires commitment, but the rewards are abundant! Plus, 50% of the meetings in the database have less than 200 rooms on peak nights, making it a valuable resource for your DMO regardless of size.
How the two powerful exclusives (Featured Destinations and MINT) work for you
empowerMINT.com in Summary
The changing demand in the meetings market requires new tools to meet the needs of our customers and the way they do business. Join empowerMINT.com to discover a powerful online tool that simplifies the research, distribution, and selection of destinations, hotels, and meeting venues. Leverage your existing assets to drive more RFPs to your destination, create a referral network, and collectively improve the historical database for intelligent prospecting.
“To see our vision from years ago culminate in this powerful platform we call empowerMINT.com is extremely exciting. It really creates a unified presence for DMOs and enhances our value to customers, stakeholders and the meetings industry. The power of collaboration and partnership is the cornerstone of every DMO and empowerMINT.com builds on that foundation.” – Richard Vaughan, CTA, Senior Vice President, Sales and Marketing, Metropolitan Tucson Convention & Visitors Bureau
 Learn more now! Contact Terri L. Roberts for more information.
The changing demand in the meetings market requires new tools to meet the needs of our customers. Discover empowerMINT.com - a powerful online tool for meeting professionals that simplifies the researching, distribution, and selection of destinations, hotels, and meeting venues. Learn how DMOs can leverage existing assets to drive more RFPs to their destinations, create a referral network, and collectively improve the historical database for intelligent prospecting.
Invite your sales, marketing, and membership teams to learn about DMAI’s most important initiative.
empowerMINT.com Demos:
Taking Action Inside Out
If we don't like change, we're going to like irrelevance even less.
DMO sales professionals are uniquely qualified to be the best resource in any destination for finding the right fit for any size meeting.
Why then are we concerned about our relevance when it comes to solving our meeting planners’ biggest challenges?
Join in on a highly personalized conversation on our industry relevance, brand promise and unique value proposition for planners. This program represents our most aggressive advocacy effort to solidify the value of using a DMO, and we need to begin on the INSIDE first.
What are the possibilities?
- The possibility of making planners who are unaware of our services eager to connect with us.
- The possibility of getting planners who hold on to long-ingrained misperceptions about the way DMOs work to “disconnect and reboot,” and rethink the way they look at the value DMOs provide.
- The possibility of being more trusted partners for the ever growing number of 3rd party planners in the market place.
- The possibility of working in a DMO industry full of pride and synergy, where we collaborate to connect and educate planners about how we make their jobs easier.
If we can imagine it…we can create it for our industry! The time is now and the most important component is you, so don’t miss the opportunity to be an early adopter to our new industry standards and sign on to be an INSIDER.
CVB Sales Professionals: Be More Visible and Relevant in the Online Marketplace with empowerMINT
We believe in the value you bring planners as an extension of their planning team! At empowerMINT.com we strive to provide a connection to YOU and the valued services you bring to planners who are working in very lean and stressful times. Reserve your spot on this webinar and learn to increase your visibility and relevance as a sales person and trusted resource.
MINT Training:
MINT Tips for Sales Managers
MINT is a DMO exclusive…providing access to a database with over 40,000 meetings from 20,000 organizations, this is the most comprehensive meetings database available. DMOs can provide their sales teams with countless opportunities to search and query for more intelligent prospecting, which will ultimately translate to better customer relationships and more room nights!
The information contained in the MINT database is strengthened each day by additional bookings and histories from over 150 dedicated convention and visitors bureaus. This is an “owner operated” system which requires commitment, but the rewards are abundant! Plus, 50% of the meetings in the database have less than 200 rooms on peak nights, making it a valuable resource for your DMO regardless of size.
Register for a session now by clicking a date below:
Thu, Jan 10, 2013 11:00 AM - 11:30 AM EST
Tue, Jan 22, 2013 1:00 PM - 1:30 PM EST
Wed, Feb 6, 2013 11:00 AM - 11:30 AM EST
Thu, Feb 21, 2013 1:00 PM - 1:30 PM EST
Wed, Mar 6, 2013 11:00 AM - 11:30 AM EST
Thu, Mar 21, 2013 1:00 PM - 1:30 PM EDT
Wed, Apr 10, 2013 11:00 AM - 11:30 AM EDT
Thu, Apr 25, 2013 1:00 PM - 1:30 PM EDT
Thu, May 9, 2013 1:00 PM - 2:00 PM EDT
Wed, May 22, 2013 11:00 AM - 11:30 AM EDT
MINT Administrator Basic Training
A detailed training for new MINT Administrators on entering bookings and histories and managing their DMO users.
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Register for a session now by clicking a date below: |
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Thu, Jan 24, 2013 11:00 AM - 12:00 PM EST
Tue, Feb 19, 2013 2:00 PM - 3:00 PM EST
Wed, Mar 20, 2013 11:00 AM - 12:00 PM EDT
Tue, Apr 16, 2013 1:00 PM - 2:00 PM EDT
Thu, May 16, 2013 11:00 AM - 12:00 PM EDT
Tue, Jun 11, 2013 2:00 PM - 3:00 PM EDT |
MINT Administrator Updates and Q&A
Join us for a monthly discussion on MINT updates as well as an open Q&A forum for any MINT-related questions!
Please visit us again as we update our training schedule.
For additional questions, please contact Terri Roberts at +1.858.451.0558.
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Account Management Contacts
Elaine Rosquist, CMP
+1.202.835.4209 - tel
+1.202.835.4089 - fax
Joy Lin
+1.202.835.4202 - tel
+1.202.296.7889 - fax
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