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Destination Excellence
       As a result of the landmark 2008 Futures Study, the Destination & Travel Foundation has launched a new campaign, Destination Excellence: Investing in the Future of Destination Marketing. The Futures Study examined key trends and developments and established a framework that DMOs could use to plan for the future. The three most pressing industry issues identified by DMAI members as having the greatest opportunity for impact on the industry were:

Relevancy
Technology
Social Responsibility

Make an investment in the future of our industry and ultimately improve the effectiveness of what we do! The campaign has exceeded its initial US$4M campaign goal.  With three months remaining until Destination Excellence's official close, we hope the industry will continue supporting this critical effort as there is more work to be done, and there is still time to be a part of this innovative effort.  We need every DMO and industry organization to consider their support and join us in providing solutions to today's obstacles. Contact our campaign office today for more information on how your organization can get involved. 
For the full case statement, go here.


A Case For Excellence:
Several opportunities were clearly identified to engage industry members and friends in a special effort to provide the Destination & Travel Foundation with the necessary financial resources to meet these new needs through a major fundraising campaign, while maintaining its existing vital programs and services.

The Destination Excellence campaign, launched by the former DMAI Foundation Board of Trustees, with support from the DMAI Board of Directors, is meant to assist in maintaining the current level of funding for existing programs and services, while tackling the challenges and opportunities we have been presented as an industry, new investment is required for the future. 


A Partner You Can Trust:
The Destination & Travel Foundation has a strong and solid track record in being an organization worthy of the trust of our friends and supporters. It has also been an excellent steward of the monies entrusted to the Foundation from the 2001 Destination Ahead Campaign, which raised more than US$3,000,000 in gifts and pledges on its goal of US$2,500,000 almost eight years ago and, again, during a difficult economy.  The Foundation kept the promises it made and has exceeded expectations in many other areas that have had a lasting impact on the industry.

Since 2001, the Foundation has underwritten more than US$2,000,000 in grants and has established and maintained an endowment of more than US$2,000,000. In addition, the Foundation, through its annual fundraising efforts, has been able to support its ongoing operating costs while ensuring the completion or undertaking of all the campaign’s major initiatives. The DMAI Foundation truly fulfilled its mission to enhance and complement the association and the destination management profession through research, education, visioning, and developing resources and partnerships for those efforts.

A selection of the projects funded by the 2001 Destination Ahead Campaign include:
  • Conducted landmark, industry-wide Futures Study 2000 and 2008;
  • Origination of Research Department to produce regular products such as the bi-annual DMO Compensation & Benefits Survey and Organizational & Financial Profile Report;
  • Seed/ongoing funding for Destination Marketing Accreditation Program (DMAP);
  • Scholarships and education grants for DMAI’s professional programs such as the Certified Destination Management Executive (CDME), Destination Marketing & Management Institute (DMMI) and Annual Convention; and
  • Special initiatives, such as relief for the immediate restoration of the hospitality sector devastated by the effects felt from Hurricane Katrina.
 
Early Results to Help You Deal with Changing Times

The current economic climate has created an immediate need for the campaign’s Relevancy component. We are working hard to provide our members with immediate campaign deliverables and have already taken action in several areas including: 
  • Working closely with US Travel Association to show the value of travel through “Meetings Means Business”
  • Supporting National Tourism Week by promoting DMOs who participated in US Rally Day with extensive press and advertising
  • Compiling data from almost 2500 municipalities revealing more than US$63 billion in tourism-related infrastructure projects
  • Providing campaign donors with Greater Phoenix’s Hotel Finance Study
  • Creating new committees around Public Affairs, Technology and Social Responsibility to help lend oversight to the focus areas and ensure that the output of the Destination Excellence campaign continues to serve the needs of our members.


Thank you to our Destination Excellence Donors!
(as of 3 November)

Signature Shareholders (US$100,000 & above):






Platinum Investors (US$75,000 & above):
Louisville Convention & Visitors Bureau
Memphis Convention & Visitors Bureau
Nashville Convention & Visitors Bureau
Philadelphia Convention & Visitors Bureau
Virginia Beach Convention & Visitors Bureau
Visit Denver

Gold Investors (US$50,000 & above):
Albuquerque Convention & Visitors Bureau, Inc.
Atlantic City Convention & Visitors Authority
Austin Convention & Visitors Bureau
Chicago Convention & Tourism Bureau
Kansas City Convention & Visitors Association
Meet Minneapolis
Tampa Bay & Company
Team San Jose
Visit Charlotte
VisitPittsburgh

Silver Investors (US$25,000 & above):
Arlington Texas Convention & Visitors Bureau
Durham Convention & Visitors Bureau
Fairfax County Convention & Visitors Corporation
Fort Worth Convention & Visitors Bureau
Greater Des Moines Convention & Visitors Bureau
Greater Raleigh Convention & Visitors Bureau
Helms Briscoe
Indianapolis Convention & Visitors Association
Las Cruces Convention & Visitors Bureau
Loudoun Convention & Visitors Association
MPI Foundation
Naples, Marco Island, Everglades Convention & Visitors Bureau
Newport Beach Conference & Visitors Bureau
Oklahoma City Convention & Visitors Bureau
Omaha Convention & Visitors Bureau
Plano Convention & Visitors Bureau
Puerto Rico Convention Bureau
San Diego Convention & Visitors Bureau
Schneider Publishing Company, Inc.
simpleview, inc.
Spokane Regional Convention & Visitors Bureau
St. Paul Convention & Visitors Authority
Visit Milwaukee

Bronze Investors (US$10,000 & above):
Beaumont Convention & Visitors Bureau
Bloomington MN Convention & Visitors Bureau
CSL International
eBrains, Inc.
Elkhart County Convention & Visitors Bureau
Exhibition Industry Foundation (IAEE)
Experience Colorado Springs at Pikes Peak
Go Rockford
Go Wichita
Greater Boston Convention & Visitors Bureau Incorporated
Mobile Bay Convention & Visitors Bureau
PassKey International
Prince George's County Maryland Conference & Visitors Bureau
Providence Warwick Convention & Visitors Bureau
SearchWide
Woodfield Chicago Northwest Convention Bureau

Friends of the Foundation (under US$10,000):
Butler County Tourism & Convention Bureau
Columbus GA Convention & Visitors Bureau
Corpus Christi Convention & Visitors Bureau
Galveston Island CVB
Hampton Convention & Visitor Bureau
Mickey Schaefer & Associates LLC
Pocono Mountains Visitors Bureau
Sarasota Convention & Visitors Bureau
Visit Topeka Incorporated

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Tel: +1.202.296.7888   Fax: +1.202.296.7889   Email: info@destinationmarketing.org