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Destination Sales Training I & II

Destination Sales Training is a hands on and destination sales focused training designed for entry- to mid-level DMO professionals, addressing issues and techniques in every area of destination sales as well as sales & negotiation skills.

Destination Sales Training is part of Destination Pro, a professional development programme designed specifically for entry- to senior-level destination sales/marketing professionals.


Program Information:

Destination Sales Training I

Destination Sales Training I is an interactive, hands on training with focus on sales practices geared towards convention destination as a product.  The participants work in small groups to guarantee a maximum learning experience (maximum 25 participants)


Destination Sales Training II


Destination Sales Training II is an advanced interactive workshop with focus on analysing and developing personal sales & negotiation skills, as well as the psychology behind communications in the sales process. The participants work in small groups to guarantee maximum learning experience.

Participants will learn to:
  • Sell the unique value of their destination
  • Identify competing destinations' strengths and weaknesses
  • Qualify prospective leads and learn how to make initial contacts
  • Develop relationships and closing sales processes
Participants will learn to:
  • Analyse and enhance their communication styles
  • Perform to stand out from the crowd
  • Leverage relationships with internal and external key stakeholders
  • Negociate with powerful and creative techniques

Destination Sales Training I (1½ days course) is geared toward entry-mid level, from one month to two years of sales and marketing experience, DMO professionals and addresses issues and techniques in every area of destination sales.
Destination Sales Training II (2 days course) is aimed at more experienced individuals (two or more years of experience) or graduates from DST I.


“DMAI’s training focuses on major sales topics. It’s an ideal opportunity for networking and learning from industry colleagues and understanding event organiser’s expectations towards Convention Bureaus.” Azra Botonjic, Marketing Manager, Slovenian Convention Bureau

Principal trainers for Training I & II:

Rob Davidson is Senior Lecturer at Westminster University. Rob's experience ranges between business travel and conference management; and over the last ten years he has produced a wide range of books and articles on these themes. His main interests are developing and marketing destinations within the meetings industry and studying market trends.

Mady Keup is Lecturer at CERAM, Owner at MKInternational and former head of Business and Conventions at VisitLondon. Mady has substantial international experience in the meetings and tourism industry and specialises instrategic marketing and e-marketing in the business tourism field. She is fluent in 5 European languages.



Contact
Membership Department
+1.202.296.7888
membership@destinationmarketing.org


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