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Schedule

Registration

Hotel

Share Books
   

DMAI's Shirtsleeves remains a must-attend event for visitor services professionals.
Recommended by 100% of attendees for the past two years, attendees tackle key visitor center issues through interactive discussion and education sessions, while making valuable connections with colleagues from around the globe.



Sunday, October 7 

4:00 – 6:00 pm Registration & Restaurant Desk
6:00 – 7:30 pm Opening Reception at Renaissance Cleveland Hotel
7:30 pm Dinner on Own


Monday, October 8

8:00 – 8:30 am Networking Breakfast
8:30 – 9:30 am Welcome, Introduction & DMO Item Exchange
9:30 – 10:30 am General Session: Bar Z Adventures
10:30 – 10:45 am Networking Break
10:45 – 11:45 am Discussion: Community Relations
This panel discussion featuring Elise Yablonsky, Positively Cleveland, Nancy Reynolds, Visit Pittsburgh, Susie Townsend, Visit Indy will explore how to work with the community to create a vital tourism destination.
11:45 am – 1:00 pm Networking Lunch
1:00 – 2:00 pm Discussion: Volunteer Management
Thought leaders from Business Volunteers Unlimited will discuss ways to strengthen volunteer management including: managing varying age groups, encouraging volunteers to be more proactive and sales oriented.
2:00 – 3:00 pm General Session: Frederick Tourism Visitors Center
Learn about Frederick’s decision making process in opening a new visitor center, the planning and design process, and how it has performed in real life since opening in April 2011.
3:00 – 3:15 pm Networking Break
3:15 – 4:15 pm General Session: Global Greeter Network
5:00 – 6:00 pm Tour of CLE+ Visitor Center
6:30 – 8:30 pm Hosted Group Dinner


Tuesday, October 9 
8:00 – 8:30 am Networking Breakfast
8:30 – 9:30 am General Session: Cooperative Marketing of Visitor Centers and Visitor Services
Led by DMAI's Victoria Isley, learn how DMOs can work collectively to leverage resources and collaborate to elevate the role of DMOs in consumer channels. An opportunity to share a conceptual idea, brainstorm and discuss what role DMAI might be able to play.
9:30 – 9:45 am Networking Break
9:45 – 11:00 am Roundtable Discussions
-Retail: Is it worth it?  Unique Merchandise
-Promoting Visitor Services
-Mobile Concierge Program
-Assisting Visitors with Disabilities

11:00 am – 12:00 pm Discussion: Mobile Visitors Centers
12:00 – 1:00 pm Networking Lunch
1:00 – 2:00 pm 60 Ideas in 60 Minutes
2:00 – 2:30 pm Discussion and Meeting Wrap Up
* as of August 30, 2012. Subject to change.
Online registration has closed.  For questions about registering onsite, please contact Kristen White at kwhite@destinationmarketing.org or +1.202.835.4083.
 
Member DMO Staff: US$425
Non-Member DMO Staff: US$575
Companion Program*: US$175

*Companion program includes Opening Reception, breakfasts, and Monday Dinner.
 

Hotel 
Renaissance Cleveland Hotel
24 Public Square
Cleveland, Ohio 44113
Room Rate: US$154 single/double

To make your reservations online, click here or contact the Renaissance Cleveland Hotel at +1.800.468.3571 and mention "DMAI Visitor" to receive the DMAI preferred rate. 
Attendees are responsible for making (and canceling) their own hotel reservations. To receive the specified room rate, please make your hotel reservations by September 12.
 
All meeting programs will take place at the Renaissance Cleveland Hotel.
 

Share Books

Share Books are one of your many idea resources at Visitor Services Shirtsleeves and are designed for bureaus to showcase and share their ideas so that you don’t have to re-create the wheel. This year we're taking Share Books online!  Post your Share Book documents in the myDMAI Visitor Services File Library prior to Cleveland and gain access to these great examples throughout the year!

What should I include in my share book?
Anything that showcases your best ideas!
While not limited to these categories, past Share Books have included:
  • Volunteer and/or paid staff training materials
  • Personnel Performance Evaluation form
  • Programs that are your department's responsibility (brochure inventory systems, volunteer scheduling forms, member outreach programs, etc.)

Business Cards & Item Exchange

In preparation for this year's meeting, please bring 70 of your business cards to distribute onsite. Also, don't forget to bring an easily transportable item (ranging from $15-$20) that is indicative of your destination to exchange with the group. This is a great opportunity to show off your local pride!

Click here to start planning your trip to Cleveland!
   
  

Contact
Cindy Kong, CMP - email
+1.202.835.4206
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