About the Industry
While their approaches and structures vary, official destination marketing organizations (DMOs)—sometimes called CVBs (convention and visitor bureaus) or tourism boards—promote the long-term development and marketing of a destination, focusing on convention sales, tourism marketing and service. DMO leaders are the masterminds behind campaigns marketing an “entire” destination to meeting professionals, business travelers, tour operators and individual visitors. DMOs represent the hotels, facilities, attractions, restaurants and other providers serving travelers.
The DMO Industry Promise to Its Stakeholders
We are the visitor’s and meeting professional’s trusted partner—the heart, soul and energy of our destinations. We drive economic success and enhance the quality of life in our communities. Our Communities Appreciate Our Contribution:
The better the DMO, the better the experience.
| 
