This website provides a variety of materials related to DMAI’s 2008 Futures Study intended for use by DMO professionals and others involved in destination marketing.
 The goal of this study is to provide industry leaders with a strategic framework to plan for the future and to enable them to understand and respond to the strategic trends and developments shaping our industry.
It is our hope that over time this web portal will grow into a robust community and knowledge base with the latest tools, trends, information and discussion to keep the strategic conversation alive!
View our informational video to learn more about DMAI's 2008 Futures Study.
Available now!
The 2008 Futures Study is free for all DMAI members in electronic form (click on “Download The Report”).
If you are a non-member and would like to order a hard copy and CD of this report, please click here for our publications order form.
SUPPORTING MATERIALS
Members only documents are available in myDMAI -- DMAI's official member social utility.
In 2005, the board of directors of the International Association of Convention and Visitor Bureaus (IACVB), a distinguished trade association with a century-long history, decided to change its name to one more consistent with an updated brand premise.
Recognizing the evolution of travel, tourism, meetings and hospitality, a rapidly changing business environment, and the need to clarify and strengthen the role of its member organizations, IACVB became the Destination Marketing Association International - DMAI. This new business identity positioned DMAI?s members as destination marketing organizations, or DMOs.
In fall of 2006, DMAI's board of directors decided to undertake a comprehensive review of the potential future of destination marketing, with a focus on the expected state of affairs to be faced by its members, the DMOs of the world.
The most recent futures study of the destination marketing (DM) sector, conducted by IACVB in 2000, had provided valuable information on trends and developments in the industry. Considering the rapid rate of change and the reconstruction of the parent industry, an updated strategic view was clearly needed.
In 2007, DMAI engaged the consulting firm of Karl Albrecht International (KAI) to carry out the new futures study. Dr. Karl Albrecht, chairman of KAI and a distinguished expert on enterprise strategy, personally directed and participated in the research process. Don Mizaur, senior consultant with KAI, participated in the research and managed the compilation of the findings. Many others contributed their ideas, advice, and expertise to the study project.
The Futures Study Table of Contents provides a quick overview of topics by chapter.
This is a ".pdf" file, 3 pages, which you can read and print using the Acrobat portable document format reader.
UN World Tourism Organization Report
The UN World Tourism Organization report titled "Tourism Highlights, 2007 Edition" provides an overview of international tourism activity, with comparisons of geographic regions and projected growth patterns.
This is a ".pdf" file, 15 pages, 650 KB, which you can read and print using the Acrobat portable document format reader.
 DOWNLOAD UNWTO REPORT
The U.S. Department of Commerce report titled "Restoring America's Travel Brand" deals with threats to the U.S. travel industry and the need for policies to balance security and safety with practical actions to support the growth of the international travel sector.
This is a ".pdf" file, 38 pages, 1 MB, which you can read and print using the Acrobat portable document format reader.
DOWNLOAD AMERICAS TRAVEL BRAND REPORT
by Karl Albrecht
By special arrangement with the author, users of this resource CD can download selected chapters from Dr. Karl Albrecht's book Corporate Radar: Tracking the Forces That Are Shaping Your Business. From the list below, click the link for the chapter you would like to download.
Each individual chapter is a ".pdf" file, which you can read and print using the Acrobat portable document format reader.
For more information about the book or to acquire a bound copy, visit the Author's Website.
Preface & Table of Contents
Chapter 1. Extinction is Forever
Chapter 2. The Environmental Scan: Your Corporate Radar
Chapter 3. The New Realities of Business
Chapter 4. Surfing the Third Wave
Chapter 5. How to be Your Own Futurist Without Getting Lost in the Ozone
Chapter 6. Your Customer Radar
Chapter 7. Your Competitor Radar
Chapter 8. Your Economic Radar
Chapter 9. Your Technological Radar
Chapter 10. Your Social Radar
Chapter 11. Your Political Radar
Chapter 12. Your Legal Radar
Chapter 13. Your Geophysical Radar
Chapter 14. What Good is a Radar if You Can't Read the Screen?
By special arrangement with the author, users of this resource CD can download selected chapters from Dr. Karl Albrecht's book The Northbound Train: Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization. From the list below, click the link for the chapter you would like to download.
Each individual chapter is a ".pdf" file, which you can read and print using the Acrobat portable document format reader.
For more information about the book or to acquire a bound copy, visit the Author's Website.
DOWNLOAD CHAPTERS: THE NORTHBOUND TRAIN
Preface & Table of Contents
Chapter 1. Quo Vadis: Why Organizations Are Losing Their Way
Chapter 2. Beyond Executive Management: the Call For Leadership
Chapter 3. Learning the New Rules of the Game
Chapter 4. The Design of Meaning: Piecing Together the Strategy Puzzle
Chapter 5. The Environmental Scan: What's Going On Out There?
Chapter 6. The Organizational Scan: Who Are We?
Chapter 7. The Opportunity Scan: What Are Our Possibilities?
Chapter 8. Model Building 101: The Customer Value Model
Chapter 9. Model Building 102: Vision, Mission, and Values
Chapter 10. Model Building 103: Business Logic and Strategy
Chapter 11. Model Building 104: The Customer Value Package
Chapter 12. Strategic Gap Analysis: What's the "Delta"?
Chapter 13. Action Planning
Chapter 14. Strategy Deployment
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